Online Advertising Playbook Writer Relies on dtSearch
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 The
Online Advertising Playbook: Tested Tactics
and Proven Strategies from the Advertising
Research Foundation is a comprehensive
guide to the world's most important advertising
medium. The Online Advertising Playbook speaks directly to marketers, brand managers,
agency leaders, and entrepreneurs, providing
effectiveness metrics, creative principles
for online advertising, and much more.The Advertising Research Foundation's combined membership represents more than 325 advertisers, advertising agencies, research firms, media companies, educational institutions, and international organizations. Steve Rappaport, Director of Knowledge Solutions at the Advertising Research Foundation, and principal author of The Online Advertising Playbook, found dtSearch “invaluable” in research. “I couldn't have written the book without dtSearch,” said Mr. Rappaport. “It helped me search through a couple of thousand articles, white papers, news clips, etc., finding the right ones for whatever I was writing at the time. Of course that's child's play for dtSearch, but it was invaluable.” For more information on the Online Advertising Playbook, or to order a copy online from, please click here for the book's listing at Wiley. |
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